One of the core problems that many nonprofits face is that although we work to serve or protect people or resources that are often called “priceless,” this failure to monetize our causes has the ironic effect of rendering them valueless. Certain sustainability and environmental business stakeholders are now taking the step of monetizing to try to force corporate leaders to manage natural resources more effectively.
Every marketer understands the challenge of competing for attention among a sea of content with limited resources. The problem is even more acute for nonprofits, which typically experience stricter budgets and more mission-related limits on what they can do when they market.
Nevertheless, great marketing is possible for nonprofits. These are techniques even smaller organizations can implement every day to improve their marketing efforts, see more impressive results, and gain even more loyalty from their communities.
Virtual meetings are part of working in 2016. Especially for smaller businesses and nonprofits, which need to do more with less, meeting virtually is a necessary evil. In order to get more out of your virtual meetings, lead proactively; know the weaknesses of the virtual meeting going in and plan ahead to mitigate their impact.