Pinterest is the perfect place to market your unique physical goods — those one-of-a-kind items that make the ultimate gifts even for those people who have everything. We all have at least one person like that to shop for each season.
So, you're a solopreneur trying to make your mark, and it takes most of your time to run the business, make your product, and promote your service. Meanwhile, you're supposed to be posting a killer blog filled with buzz-worthy content so you can nurture an insanely loyal fanbase of social followers, right? Enter: content curation.
Influencer marketing is extremely trendy, but can it work for small businesses and solopreneurs? Definitely. For small businesses with physical products, micro influencers that are in the right niche can be particularly powerful. Let's walkthrough how influencer marketing works for small businesses and solopreneurs, how to find the right influencers for your brand, and how to pitch them your product.