Karla Lant is an experienced freelance writer, journalist, editor, and adjunct professor. She focuses on science, technology, politics, education, and technical writing. Browse by publication below.
What do you do when you’re no tekkie but you need your small business website to rank higher in searches? You can hire SEO experts, but there are several easy fixes you can use right now, yourself, to improve your rank. These won’t get you to number one tomorrow, but they are easy and they work!
Zach Arnold, president of family-owned Arnold Machine in Ohio, has improved his website content and strengthened his organic SEO results. A designer and manufacturer of custom equipment, Arnold Machine has now gone from being a regional player to a national powerhouse, attracting new customers and taking orders for more profitable jobs within their niche areas.