Karla Lant

Karla Lant

Freelance Writer and Editor

Karla Lant is an experienced freelance writer, journalist, editor, and adjunct professor. She focuses on science, technology, politics, education, and technical writing. Browse by publication below.

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Repricing upwards article

How to Reprice Your Amazon Listings Upward

Many sellers in the Amazon marketplace have ongoing fears about intense competition causing prices to drop too quickly, making profit impossible—no one wants to win a race to the bottom. Knowing when and how to increase prices is key to making sure that doesn’t happen to you.

Manualautorepricing article

Automated Versus Manual Repricing

Price changes that are well-timed and on-point financially are the name of the game when it comes to staying competitive as an E-Commerce seller. These kinds of price changes occur countless times per second on Amazon, therein raising the question: is manual repricing still possible, and if so, what are the potential disadvantages of manual repricing?

Buybox from amazon article

3 Ways to Take the Buy Box from Amazon

Everyone selling on Amazon wants to win the buy box as often as possible. Unfortunately, Amazon itself is often your stiffest competition for this coveted position. While there’s no fool-proof way to take the buy box from Amazon, there are several suggestions you can follow to maximize your chances.

5 ways article

5 Ways to Increase Sales on Amazon

The Amazon.com marketplace offers almost limitless opportunity—along with the intense challenges inherent to stiff competition. It’s not easy to compete on this platform, but you can maximize your chances of success, even as a small business. Like any other challenge, you just need to focus your efforts in the right places; here are our best tips for how to increase sales on Amazon.

8 common article

8 Common Amazon Seller Mistakes to Avoid

Navigating Amazon.com as a seller isn’t always easy. Of course it’s simpler for more experienced sellers, but even the most seasoned merchants on Amazon fall victim to some of the frequently seen stumbling blocks. Here are the most common Amazon seller mistakes and how to avoid them.

8 strategies article

8 Repricing Strategies for Amazon Sellers

If there’s one thing you can be sure about on Amazon it’s that prices will change constantly. The broad selection and multitude of sellers ensures that price fluctuations are essential to success. In fact, even when you are the only seller of a specific product, repricing should be part of your core Amazon sales strategy. So, how often should you revisit your repricing strategy to stay competitive? The answer depends on your business model. By following these best practices, your repricing methodology will get exactly where it needs to be.

Fees article

Reducing Final Value Fees on eBay

Obviously, eBay sellers are in business to make money. Reduction of fees is everyone’s goal. Final value fees (FVFs) are something that every eBay seller has to pay, but there are ways to minimize them. Here are the best tips available for reducing FVFs on eBay.

Hires 7 article

Improve Your Amazon SEO

You may not think of Amazon as more than a store, but it is. While Google and YouTube rankings may be important to online sellers, Amazon is also a search engine that uses many of the same algorithms and rules that Google and Bing use. Because Amazon is the largest online seller in the world, if your product pops up first on its result pages you gain invaluable exposure for your product.

Hires 6 article

Shipping Wars: Big Box Brands Fighting Amazon

Big box retailers are struggling to compete with Amazon when it comes to online know-how and shipping in particular. What are they doing to stay afloat, and how do their models differ from Amazon's?